Amazon Purchases DPReview

Yes, you read correctly:

DPReview has been acquired by the worlds leading online retailer,


DPReview began in 1998 as hobby site in 1998, growing steadily to become the number one destination for everyone utilising and learning about digital cameras and photography. With seven million unique visitors (over 22 million sessions) every month, reading over 120 million pages, it’s little wonder that Amazon considered them worthy of acquisition into their conglomerate.

The entrepreneur in all of us needs to carefully read these sentences from founder, Phil Askey’s statement for the press:

We’ve worked very hard over the last eight years to deliver consistently high quality content to our readers.
It will be fantastic to be able to expand and build on that without compromising our quality or independence.
With the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features.

It’s clearly obvious that Phil has spent a lot of time, money and effort to build up this website for no-one but himself and his readers. Selling to Amazon was no doubt a fortuitous opportunity that came his way – and he should be commended for everything he has done to ensure DPRview is both a good enough site for his 7,000,000 readers and for himself. Because like all web-developers and site-owners, it’s rarely about anything or anyone else but yourself – except the organisation that eventually takes you under its umbrella.

From a financial point of view, this is a fantastic coup! For all of us attempting to find a way to make (more) money out of our online hobbies, this hopefully will provide at least part of the (question and) answer.

What I love most is that Phil and will continue to function as a stand-alone operation based in London. Isn’t this what every entrepreneur dreams of: Working on what they love from their own office or home?