Does Your Online Audience Understand Your Social Media Business Description?

​If your business is on Facebook or any social media site, your business description is very important. 

I should know. I modify and update both my own and my wife’s business online persona regularly, and I would never say they are perfect! (Links in sidebar)

Businesses shouldn’t be afraid to amend and/or totally rewrite their online persona. They should seriously consider every aspect and word-choice of their business description, or they will fail to entice new clients, and may even put-off regular clients. 

Because it’s difficult, sometimes embarrassing, to give a positive review on a place if their online presence is 2nd-rate and shabby. 

It’s like driving a dirt or a bitumen road into a small town for the first time: The initial view can determine if we swerve back to the highway OR if we want to see what else you have on offer. Yes, a ‘Cars’-movie analogy!

So last week I was advised of a food-outlet (seriously vague to avoid trolling) on Kangaroo Island where tourists and local can do lunch. So, as I always do, I checked out if they had both a facebook page and a website. They have a Facebook page – which is often enough.

Oh, wow. Their name makes no sense to me (but may be based on location), so I moved onto their description. 

Bigger Wow. So I politely (via Facebook Message texts) advised them of the major grammatical and unfortunate spelling mistakes.

Their response: “It’s a low priority, we have bigger things to worry about.”

That’s crazy speak! Are your café menu’s written with the same spelling errors? Do you speak like a five-year-old to your customers, investors, and bank manager? I am guessing not. So why screw up the one place you have the biggest presence?!

If anyone is going to have a web presence – particularly upon social media – your business decription needs to read as you want to be perceived and renowned. 

So now I am having problems taking this business seriously. I’d like to have a professional social media person talk with them, just to advise them. Yet I fear they won’t listen to them either. 

It’s a real shame when small businesses fail to see how social media presence can increase their profit margin OR wipe them from online existence. 

Never ignore your online audience. They are both your advisers (via either compliments or complaints) and customers (when they want something, they go hunting online first).

I am going to ask a few SME’s I know for their opinion, and if they’d help. I’ll let you know if this gets resolved.

Instagram as a Self Motivation Platform

Those following my Instagram will have noticed that recently I have been using it as a platform to verbally present my self-motivation quotes.

Yes, I face either my smartphone or camera, often sprouting a mashup of these inspirational quotes.

Mostly I do this to improve my face mannerisms, vocal confidence and sentence structure. I know I talk fast, I know I slur, and I know I often push words together. Yet I want to improve my visual appearance for both my YouTube videos and Radio work.

So take a look at these, let me know what you think. I fully welcome any suggestions or support.


This one was where I decided to start recording 3 to 8 second clips because then I could put the emphasis on the correct word.

It all actually began with this one where I say Change the World. One of my brothers gave it for my 40th Birthday with the matching book (buried here somewhere!), and that day I figured it was time to start doing it. Let’s all change the world.

Then I started recording daily

"Do what you enjoy – and nothing less!" . . #quotetomyself #talkingtomyself #inspirationalquotes #stayingmotivated

A post shared by Stephen Mitchell (@eztephen) on

There’s many more to come!

Using Social Media to Create a Blog Post

To create this succinct yet full article, all the text is brought in via Twitter and Youtube. (If you cannot read the tweets, the text is in italic beneath each.)

READS: Vlog 2 of 2017 finally uploaded. #Kingscote #KangarooIsland #KillerSeals Yes, I really need a stabilizing gimble!

READS: I really need a stabilizing gimble for my CanonEOSM. Saving for this: http://ikancorp.com/productdetail.php?id=1244 … #ikancorp #wishlist

There you go. Sometimes it is easier to put your thoughts onto public forums such as Twitter, Instagram, Youtube – then compile them in order for a blog article.

For those wondering, I enjoy vlogging more than blogging these days. It enables me to improve my face mannerisms, vocal confidence and sentence structure for both my online and my radio work.


Postscript & FYI

The Ikan-MS1-Beholder Stablizing Gimble suits my Canon EOS M.

New Lens: Canon EF 24-70mm f4 USM

Way back in 2012 I was saying I wanted this lens. Five years on, I now need the lens. I should have purchased it when I could afford it!

With my photography business making a come back after many years pushed to one side, this lens would be a blessing.

Whilst I have many half-decent lenses, yet the 24-70mm would and could replace them all! So I will sell a few to help fund this important purchase.

How can you help? Three ways spring to mind:

Well, at least watch out for my lens sales on Facebook – and then see my photography business grow again!

Postal address: PO Box 950 Kingscote South Australia 5223

GO BEYOND YOUR LIMITS! (10 Years on Youtube)

Of all the YouTube channels I subscribe to, there is only one that I return to over and over again – Casey Neistat.

A recent vlog is now watched repeatedly. This one is a gentle yet constant reminder what I want to achieve on my own channel. I have watched it 5 times. It blows my mind. Which is it? Wait, it will be the last video I show in this list.

I have had a Youtube channel since 2007 – again, another 10 years with one channel – yet it’s not the longest! I digress. Back on track…

MY YOUTUBE CHANNEL HISTORY

For the longest time I did almost nothing on YouTube. I remember saying to someone in 2008“It’s just a fad, it won’t last.” Oh dear, how wrong was I! Mostly I liked and categorized videos, probably like a lot of people did. I had a U2 collection, plus some series of cartoons that intrigued me. But YouTube kept changing the privacy on stuff, and then deleted channels that somehow violated their terms – yet nobody could see why.

In early 2012, whilst working on a Government ITC Help Desk, I worked with a young guy who said “Instead of playing PS/Xbox/Wii games, I just watch their YouTube channels – it’s cheaper!” Within a month I was hooked on a few youtube gamer channels whose style was consistent, crazy-funny, and catching worldwide attention. You may know who I mean.

Late 2015, thanks to a friend on Facebook, I was advised to check out Casey Neistat Apple batteries vlog . Then he started vlogging daily. Vlogging became a word.

Early 2016 I revamped my YouTube channel, removing all the Liked videos and vlogs, and uploaded a dozen videos shot by my wife – using them to show off her honey business on Kangaroo Island, planning to use them on our GoFundMe page. The funding didn’t pan out as imagined, so that also needs a revamp! Yet I still love the bee vlogs I created…

Then I started vlogging our weekly visits to Cleland Wildlife Park … so all our Australian-Zoo visits also got uploaded!

In mid 2016, after a very long hiatus being the Dead Reds Wine Group photographer, I decided to vlog the night’s drinking – and everyone who went appreciated it. Actually, vlogging made it all the more fun – people spoke to their camera!

I found finances to buy a very decent movie editor program: Movavi. Windows Movie Maker was insufficient! Movavi has been great for creating eclectic music to go over wind-filled footage, converting and compressing, then uploading to YouTube without any problems.

Then in July 2016, I twisted my right knee so much that my vlogging took a backseat until I recovered sufficiently to get around without pain. I still shot a lot, but I was getting so tired from the exercise needed that tonnes of footage sits incomplete.

In early 2017 we moved to Kangaroo Island. Within a month I uploaded a short vlog that received 200 views in a few days – which blew my mind and reminded me of my journey. I was back on track!

Then Casey added his “DO WHAT YOU CAN’T” vlog. Wow. It was like a smack in the face for me.

It brings me back to his channel once a week to remind myself of what I am aiming to achieve.
Yet I say it is probably not the best mantra.

I prefer to say “GO BEYOND YOUR LIMITS”.

It’s true, a lot of people set limits on their goals, consequently limiting their potential. Ashamed to say I have done the same, and possibly still do on some issues.

Some people have budgetary constraints, some have fear of success or failure limits, and many put limits on themselves because they don’t believe in their ability – even though they have never had a go!

Whenever I think I have limits, I imagine living in a 3rd-world country where there is no money, life is all hand-outs from foreign aid, and living is day-to-day. You and I have a far better life than that: We have a roof over our head, a bed each night, and we know where your next meal is coming from – and it’s three times a day!

So what is your limit? Probably next to nothing by comparison!
I am not going to lie: When I had money, I bought things that I knew I would utilise and would last a long time. Good camera gear, particularly the accessories. What I didn’t forsee is how I would use them.

The planets have recently realigned for me.
Expect more vlogs over the next few months.
What will they be about now? Well, I have to thank my Radio show for revitalizing my self-confidence, particularly my speaking and writing skills. So I have a few ideas in mind. Now to create them with almost no budget!

Let’s see what I do next (week)….