Does Your Online Audience Understand Your Social Media Business Description?

​If your business is on Facebook or any social media site, your business description is very important. 

I should know. I modify and update both my own and my wife’s business online persona regularly, and I would never say they are perfect! (Links in sidebar)

Businesses shouldn’t be afraid to amend and/or totally rewrite their online persona. They should seriously consider every aspect and word-choice of their business description, or they will fail to entice new clients, and may even put-off regular clients. 

Because it’s difficult, sometimes embarrassing, to give a positive review on a place if their online presence is 2nd-rate and shabby. 

It’s like driving a dirt or a bitumen road into a small town for the first time: The initial view can determine if we swerve back to the highway OR if we want to see what else you have on offer. Yes, a ‘Cars’-movie analogy!

So last week I was advised of a food-outlet (seriously vague to avoid trolling) on Kangaroo Island where tourists and local can do lunch. So, as I always do, I checked out if they had both a facebook page and a website. They have a Facebook page – which is often enough.

Oh, wow. Their name makes no sense to me (but may be based on location), so I moved onto their description. 

Bigger Wow. So I politely (via Facebook Message texts) advised them of the major grammatical and unfortunate spelling mistakes.

Their response: “It’s a low priority, we have bigger things to worry about.”

That’s crazy speak! Are your café menu’s written with the same spelling errors? Do you speak like a five-year-old to your customers, investors, and bank manager? I am guessing not. So why screw up the one place you have the biggest presence?!

If anyone is going to have a web presence – particularly upon social media – your business decription needs to read as you want to be perceived and renowned. 

So now I am having problems taking this business seriously. I’d like to have a professional social media person talk with them, just to advise them. Yet I fear they won’t listen to them either. 

It’s a real shame when small businesses fail to see how social media presence can increase their profit margin OR wipe them from online existence. 

Never ignore your online audience. They are both your advisers (via either compliments or complaints) and customers (when they want something, they go hunting online first).

I am going to ask a few SME’s I know for their opinion, and if they’d help. I’ll let you know if this gets resolved.

Advertisements

Gary Vaynerchuk

An entrepreneur worth following, reading, watching, and listening to all that he creates:

Gary Vaynerchuk

Daily, Gary puts out 20 tweets, five or six insta’s, blog posts everywhere, three videos on YouTube and a few more on Facebook, and is ubiquitous on Snapchat

Wow. Other than Snapchat, Gary is the standard to base one’s online life upon.

24 Ways to WEAR Coffee!

We all know that coffee and chocolate are important food groups. Either together or seperately, they help us to feel good throughout the day.

Today I have collated twenty four ways you can wear coffee. That’s right, wear it. Okay, they are from my tshirt gallery.

Below are many designs I have created over the last few years. Each of them has coffee on them in some way. Expect more. Enjoy them all!

Love + Coffee + Wine = Parenthood T-Shirt  Powered on Coffee & Wine (CLR) T-Shirt  Powered on Coffee & Wine (Black) T-Shirt

Coffee + Morning = Function T-Shirt  GENUINE COFFEE T-Shirt  Coffee is a Food Group T-Shirt

Choco' & Cookie Please! T-Shirt  Energy = Milk + Coffee T-Shirt  My Blood Type is Coffee+ T-Shirt

Coffee Job T-Shirt  11th Commandment T-Shirt  Caffeine is a Food Group! T-Shirt

Apocalypticoffee T-Shirt  Coffee Is Slimming T-Shirt  Everybody should Believe... T-Shirt

Everyone Deserves a Second... T-Shirt  Anything is Possible T-Shirt  Coffee Loading T-Shirt

Drinking Coffee Under the Table T-Shirt  COFFEECUPLOADING T-Shirt  Can't Stop Eating Chocolate T-Shirt

Save the Chocolate T-Shirt  Most Important Meal Every Day! T-Shirt  Coffee Sip happens T-Shirt

Liked them? Buy them easily and quickly via Redbubble and have them delivered anywhere around the world. Xmas is only a few sleeps away!

Free Advertising Space

When I first started blogging I had no idea where the future would take my scribblings. I readily admit that blogging was purely an escape from the realities around me.

Since then the articles have evolved into articles about the work I enjoy: photography, art, the art of fatherhood, plus a myriad of random subjects. I really should narrow it down, but then I get ideas that I let flow. Like my last post, I never know where my mind takes an idea.

About two years ago I had a silly idea that I could monetise my blog. I watched many other bloggers add Google Adsense and tried to follow their example. It hasn’t worked yet. See, I have a particularly appearance that I would prefer they adhered to. But they don’t. They are ugly.

So I have finally gotten smart. With my graphic art skills honed over the last fifteen years, I only advertise my family products. All the adverts below are in the sidebar of both mine and the kid’s blog. So here’s hoping you click on the links, go check them out, and maybe buy a tshirt or framed work. A father can dream.


MY WIFE & KIDS


Conversations with my Two Sons


GoFundMe Donations for LSBeezKI


Support LSBeez via Paypal.me


LSBeez Sticker


Buy a Tee - Save a bee



MY PHOTOS & TOG-SHIRTS

Buy a Photographer Pro' TShirt


Peruse and Purchase Photographic Artwork by Stephen Mitchell


Stephen Mitchell on FineArtAmerica


So now you know what I do in my spare time. And how I make a little money from my blog.

FYI: I created all the graphics for these adverts. Some need more work or complete revitalisation. That’s the fun of this game – I can do that. I enjoy it.

Save

Save

Using my Graphic Design for Good


THIS IS FOR YOU
Just about every day of the week I spend at least two hours creating web graphics for web  advertisements or tshirt designs.

With Xmas just around the corner I have created a bunch of new tshirts for everyone to enjoy.
NYE Resolutions T-Shirt

But today I am showing you the advertisements I created for my wife’s business on Kangaroo Island – LSBeez Honey & Queen-Bee Breeding.

Yeah, many of you would know that I am their online sales and web-guru, but in actuality I only get paid in lodging, regular meals, and the constant love of my two beautiful children and their mother. There is not enough money in the world to cover those rewards. (But don’t get me wrong. I would love a paid job or two.)

Here they are:


GoFundMe Donation Button 800px
Donate via GoFundMe

GoFundMe Donation Button 400px
GoFundMe Donations for LSBeezKI


Ready for New Years Eve
Have a Very Naughty ChristmasLSBeez is a family-owned apiary operating on Kangaroo Island, producing premium quality honey from Ligurian bees. After suffering a terrible setback in early 2016, Sarah & Stephen Mitchell needs funds to relocate to KI to help manage the business. Your support will help LSBeez to continue producing honey for everyone to enjoy.
Donations: GoFundMe.com/LSBeezKI
Website: www.ezcreate.com.au/LSBeez/
Facebook: /LsBeez


As you can see, I love creating graphics. I started back in 1996, and I still use GIMP exclusively and extensively to design and create all my ideas. If you need graphics designed and built for online usage,  contact me via Twitter

Save