Reach Out to Grab Opportunities

What I like most about this video is what you can see happening in the last metre:

~ First and 2nd place slow down, presumably thinking they’re so close to their goal that they can casually jog through. Yes, they’re still going pretty damn fast, but just watch their movements, you’ll notice they are slowing down.

~ Wottle, coming from last place, jumps to 3rd — then steals the lead and winning because he refuses to give in, refuses to slow down, he runs around those thinking winning place is theirs.

That’s a metaphor.

Start thinking with your feet.

Don’t let anyone or anything stop you, not your age, not lack of knowledge, not time nor distance. Not even heartache or loss. Take a chance, start again, keep moving forward, find a goal and target. Opportunities are yours if you reach out and grab them.
It’s that simple.

Oh, and be prepared – for both failure and success. Don’t be scared of either outcome. Failures are learning opportunities. Successes are not the end of the journey, they are usually the beginning of the next one.

Get moving, or your next journey will begin with you at the back of the pack..

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Does Your Online Audience Understand Your Social Media Business Description?

​If your business is on Facebook or any social media site, your business description is very important. 

I should know. I modify and update both my own and my wife’s business online persona regularly, and I would never say they are perfect! (Links in sidebar)

Businesses shouldn’t be afraid to amend and/or totally rewrite their online persona. They should seriously consider every aspect and word-choice of their business description, or they will fail to entice new clients, and may even put-off regular clients. 

Because it’s difficult, sometimes embarrassing, to give a positive review on a place if their online presence is 2nd-rate and shabby. 

It’s like driving a dirt or a bitumen road into a small town for the first time: The initial view can determine if we swerve back to the highway OR if we want to see what else you have on offer. Yes, a ‘Cars’-movie analogy!

So last week I was advised of a food-outlet (seriously vague to avoid trolling) on Kangaroo Island where tourists and local can do lunch. So, as I always do, I checked out if they had both a facebook page and a website. They have a Facebook page – which is often enough.

Oh, wow. Their name makes no sense to me (but may be based on location), so I moved onto their description. 

Bigger Wow. So I politely (via Facebook Message texts) advised them of the major grammatical and unfortunate spelling mistakes.

Their response: “It’s a low priority, we have bigger things to worry about.”

That’s crazy speak! Are your café menu’s written with the same spelling errors? Do you speak like a five-year-old to your customers, investors, and bank manager? I am guessing not. So why screw up the one place you have the biggest presence?!

If anyone is going to have a web presence – particularly upon social media – your business decription needs to read as you want to be perceived and renowned. 

So now I am having problems taking this business seriously. I’d like to have a professional social media person talk with them, just to advise them. Yet I fear they won’t listen to them either. 

It’s a real shame when small businesses fail to see how social media presence can increase their profit margin OR wipe them from online existence. 

Never ignore your online audience. They are both your advisers (via either compliments or complaints) and customers (when they want something, they go hunting online first).

I am going to ask a few SME’s I know for their opinion, and if they’d help. I’ll let you know if this gets resolved.

GO BEYOND YOUR LIMITS! (10 Years on Youtube)

Of all the YouTube channels I subscribe to, there is only one that I return to over and over again – Casey Neistat.

A recent vlog is now watched repeatedly. This one is a gentle yet constant reminder what I want to achieve on my own channel. I have watched it 5 times. It blows my mind. Which is it? Wait, it will be the last video I show in this list.

I have had a Youtube channel since 2007 – again, another 10 years with one channel – yet it’s not the longest! I digress. Back on track…

MY YOUTUBE CHANNEL HISTORY

For the longest time I did almost nothing on YouTube. I remember saying to someone in 2008“It’s just a fad, it won’t last.” Oh dear, how wrong was I! Mostly I liked and categorized videos, probably like a lot of people did. I had a U2 collection, plus some series of cartoons that intrigued me. But YouTube kept changing the privacy on stuff, and then deleted channels that somehow violated their terms – yet nobody could see why.

In early 2012, whilst working on a Government ITC Help Desk, I worked with a young guy who said “Instead of playing PS/Xbox/Wii games, I just watch their YouTube channels – it’s cheaper!” Within a month I was hooked on a few youtube gamer channels whose style was consistent, crazy-funny, and catching worldwide attention. You may know who I mean.

Late 2015, thanks to a friend on Facebook, I was advised to check out Casey Neistat Apple batteries vlog . Then he started vlogging daily. Vlogging became a word.

Early 2016 I revamped my YouTube channel, removing all the Liked videos and vlogs, and uploaded a dozen videos shot by my wife – using them to show off her honey business on Kangaroo Island, planning to use them on our GoFundMe page. The funding didn’t pan out as imagined, so that also needs a revamp! Yet I still love the bee vlogs I created…

Then I started vlogging our weekly visits to Cleland Wildlife Park … so all our Australian-Zoo visits also got uploaded!

In mid 2016, after a very long hiatus being the Dead Reds Wine Group photographer, I decided to vlog the night’s drinking – and everyone who went appreciated it. Actually, vlogging made it all the more fun – people spoke to their camera!

I found finances to buy a very decent movie editor program: Movavi. Windows Movie Maker was insufficient! Movavi has been great for creating eclectic music to go over wind-filled footage, converting and compressing, then uploading to YouTube without any problems.

Then in July 2016, I twisted my right knee so much that my vlogging took a backseat until I recovered sufficiently to get around without pain. I still shot a lot, but I was getting so tired from the exercise needed that tonnes of footage sits incomplete.

In early 2017 we moved to Kangaroo Island. Within a month I uploaded a short vlog that received 200 views in a few days – which blew my mind and reminded me of my journey. I was back on track!

Then Casey added his “DO WHAT YOU CAN’T” vlog. Wow. It was like a smack in the face for me.

It brings me back to his channel once a week to remind myself of what I am aiming to achieve.
Yet I say it is probably not the best mantra.

I prefer to say “GO BEYOND YOUR LIMITS”.

It’s true, a lot of people set limits on their goals, consequently limiting their potential. Ashamed to say I have done the same, and possibly still do on some issues.

Some people have budgetary constraints, some have fear of success or failure limits, and many put limits on themselves because they don’t believe in their ability – even though they have never had a go!

Whenever I think I have limits, I imagine living in a 3rd-world country where there is no money, life is all hand-outs from foreign aid, and living is day-to-day. You and I have a far better life than that: We have a roof over our head, a bed each night, and we know where your next meal is coming from – and it’s three times a day!

So what is your limit? Probably next to nothing by comparison!
I am not going to lie: When I had money, I bought things that I knew I would utilise and would last a long time. Good camera gear, particularly the accessories. What I didn’t forsee is how I would use them.

The planets have recently realigned for me.
Expect more vlogs over the next few months.
What will they be about now? Well, I have to thank my Radio show for revitalizing my self-confidence, particularly my speaking and writing skills. So I have a few ideas in mind. Now to create them with almost no budget!

Let’s see what I do next (week)….

Job Hunting Requires a Honed Resume

Of the nine CV mistakes outlined in 9 Common Resume Mistakes Every Job Hunter Should Avoid, I consider these two the most important:


Mistake #1: Emphasizing tasks instead of achievements.

Those bullet points underneath each job entry? They shouldn’t read like a list of daily duties. Instead, they should emphasize the impact of those duties.

What did you accomplish in each role? How did your daily responsibilities help make or save money, boost efficiency, solve a problem, improve customer acquisition or retention, or otherwise make the company better?

If you want your resume to stand out, you need to go beyond listing tasks and highlight the achievements that make you a valuable employee.

Mistake #8: Opening with your education

If you just graduated from college or are new to the world of work, ignore this. Otherwise, include your work accomplishments before listing your education.

Employers are more interested in your achievements in the workforce than they are in your degree. So keep your work-related information at the top.


This is said after 18 years of state government employment – wherein I read, wrote and assisted people in writing effective CV’s applications. Over those years I wrote over 200 applications, 20 in my first year. (I was a contractor, so it was expected). 

It’s a daunting task, yet if done right will sell your strengths and attributes.

The best thing about a well-presented CV – it becomes your persona. You read it regularly and say “Yes, I did that, I can do that, I accomplished that, I am that which I say I am.” Breathe in and out. Do you like that feeling? That’s self-pride. There’s nothing wrong with it, so long as you don’t proclaim it too much. Have a healthy ego, just don’t over-inflate it.

Yet like many around me, I too seek employment.We have moved our small family to Kangaroo Island to support my wife’s passion and small business, an island where day-jobs are scarce. Yet I do not sit idly: I am currently working on an entrepreneurial idea that involves my photography. The outcome of that will be published on facebook within the next few months.

Happy hunting to us all, may our CVs be filled with accomplishments & pride, and give us success.

I wrote this for my own benefit as much as for anyone else. A self-reminder of value, strengths and abilities is always important when rejected from jobs you feel positive you’ve done well.

POSTSCRIPT: Iwill publish a followup post soon outlining how winning interviews is easier than winning jobs!

360° View of Kingscote, Kangaroo Island

I never expected standing in the middle of the road to shoot a video would make it so popular. Yet I am glad that I can, and that you like that I can! 

Not making sense? Here is the my early morning 360° video of the thriving metropolis of Kingscote on Kangaroo Island!

Because you all liked it so much, I will be shooting more like this at other locations over the next few weeks, both morning and evening!

Thanks for watching my videos. Take a moment to Like the video, subscribe to the channel, and tell all your friends! 

Life is getting better every day!

Gary Vaynerchuk

An entrepreneur worth following, reading, watching, and listening to all that he creates:

Gary Vaynerchuk

Daily, Gary puts out 20 tweets, five or six insta’s, blog posts everywhere, three videos on YouTube and a few more on Facebook, and is ubiquitous on Snapchat

Wow. Other than Snapchat, Gary is the standard to base one’s online life upon.