Does Your Online Audience Understand Your Social Media Business Description?

​If your business is on Facebook or any social media site, your business description is very important. 

I should know. I modify and update both my own and my wife’s business online persona regularly, and I would never say they are perfect! (Links in sidebar)

Businesses shouldn’t be afraid to amend and/or totally rewrite their online persona. They should seriously consider every aspect and word-choice of their business description, or they will fail to entice new clients, and may even put-off regular clients. 

Because it’s difficult, sometimes embarrassing, to give a positive review on a place if their online presence is 2nd-rate and shabby. 

It’s like driving a dirt or a bitumen road into a small town for the first time: The initial view can determine if we swerve back to the highway OR if we want to see what else you have on offer. Yes, a ‘Cars’-movie analogy!

So last week I was advised of a food-outlet (seriously vague to avoid trolling) on Kangaroo Island where tourists and local can do lunch. So, as I always do, I checked out if they had both a facebook page and a website. They have a Facebook page – which is often enough.

Oh, wow. Their name makes no sense to me (but may be based on location), so I moved onto their description. 

Bigger Wow. So I politely (via Facebook Message texts) advised them of the major grammatical and unfortunate spelling mistakes.

Their response: “It’s a low priority, we have bigger things to worry about.”

That’s crazy speak! Are your café menu’s written with the same spelling errors? Do you speak like a five-year-old to your customers, investors, and bank manager? I am guessing not. So why screw up the one place you have the biggest presence?!

If anyone is going to have a web presence – particularly upon social media – your business decription needs to read as you want to be perceived and renowned. 

So now I am having problems taking this business seriously. I’d like to have a professional social media person talk with them, just to advise them. Yet I fear they won’t listen to them either. 

It’s a real shame when small businesses fail to see how social media presence can increase their profit margin OR wipe them from online existence. 

Never ignore your online audience. They are both your advisers (via either compliments or complaints) and customers (when they want something, they go hunting online first).

I am going to ask a few SME’s I know for their opinion, and if they’d help. I’ll let you know if this gets resolved.

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GO BEYOND YOUR LIMITS! (10 Years on Youtube)

Of all the YouTube channels I subscribe to, there is only one that I return to over and over again – Casey Neistat.

A recent vlog is now watched repeatedly. This one is a gentle yet constant reminder what I want to achieve on my own channel. I have watched it 5 times. It blows my mind. Which is it? Wait, it will be the last video I show in this list.

I have had a Youtube channel since 2007 – again, another 10 years with one channel – yet it’s not the longest! I digress. Back on track…

MY YOUTUBE CHANNEL HISTORY

For the longest time I did almost nothing on YouTube. I remember saying to someone in 2008“It’s just a fad, it won’t last.” Oh dear, how wrong was I! Mostly I liked and categorized videos, probably like a lot of people did. I had a U2 collection, plus some series of cartoons that intrigued me. But YouTube kept changing the privacy on stuff, and then deleted channels that somehow violated their terms – yet nobody could see why.

In early 2012, whilst working on a Government ITC Help Desk, I worked with a young guy who said “Instead of playing PS/Xbox/Wii games, I just watch their YouTube channels – it’s cheaper!” Within a month I was hooked on a few youtube gamer channels whose style was consistent, crazy-funny, and catching worldwide attention. You may know who I mean.

Late 2015, thanks to a friend on Facebook, I was advised to check out Casey Neistat Apple batteries vlog . Then he started vlogging daily. Vlogging became a word.

Early 2016 I revamped my YouTube channel, removing all the Liked videos and vlogs, and uploaded a dozen videos shot by my wife – using them to show off her honey business on Kangaroo Island, planning to use them on our GoFundMe page. The funding didn’t pan out as imagined, so that also needs a revamp! Yet I still love the bee vlogs I created…

Then I started vlogging our weekly visits to Cleland Wildlife Park … so all our Australian-Zoo visits also got uploaded!

In mid 2016, after a very long hiatus being the Dead Reds Wine Group photographer, I decided to vlog the night’s drinking – and everyone who went appreciated it. Actually, vlogging made it all the more fun – people spoke to their camera!

I found finances to buy a very decent movie editor program: Movavi. Windows Movie Maker was insufficient! Movavi has been great for creating eclectic music to go over wind-filled footage, converting and compressing, then uploading to YouTube without any problems.

Then in July 2016, I twisted my right knee so much that my vlogging took a backseat until I recovered sufficiently to get around without pain. I still shot a lot, but I was getting so tired from the exercise needed that tonnes of footage sits incomplete.

In early 2017 we moved to Kangaroo Island. Within a month I uploaded a short vlog that received 200 views in a few days – which blew my mind and reminded me of my journey. I was back on track!

Then Casey added his “DO WHAT YOU CAN’T” vlog. Wow. It was like a smack in the face for me.

It brings me back to his channel once a week to remind myself of what I am aiming to achieve.
Yet I say it is probably not the best mantra.

I prefer to say “GO BEYOND YOUR LIMITS”.

It’s true, a lot of people set limits on their goals, consequently limiting their potential. Ashamed to say I have done the same, and possibly still do on some issues.

Some people have budgetary constraints, some have fear of success or failure limits, and many put limits on themselves because they don’t believe in their ability – even though they have never had a go!

Whenever I think I have limits, I imagine living in a 3rd-world country where there is no money, life is all hand-outs from foreign aid, and living is day-to-day. You and I have a far better life than that: We have a roof over our head, a bed each night, and we know where your next meal is coming from – and it’s three times a day!

So what is your limit? Probably next to nothing by comparison!
I am not going to lie: When I had money, I bought things that I knew I would utilise and would last a long time. Good camera gear, particularly the accessories. What I didn’t forsee is how I would use them.

The planets have recently realigned for me.
Expect more vlogs over the next few months.
What will they be about now? Well, I have to thank my Radio show for revitalizing my self-confidence, particularly my speaking and writing skills. So I have a few ideas in mind. Now to create them with almost no budget!

Let’s see what I do next (week)….

Giving Away Is The Biggest Reward

​In an effort to clean up my office and clean out my life, and because I believed at the time we were moving to Kangaroo Island sooner, I had a MASSIVE clean up of books in my mancave/office.

One year ago today (16th February 2016) I piled all these books because I felt I would never read them again:

But our local book-swap store didn’t accept these computer and webdesign books. Apparently they have a ‘low turnover rate’. I thought they need to ‘target market‘ their books.

When I looked through their store, I got out fast: They made hoarders look like kittens amongst lions.

So I tried to sell/swap to people who would appreciate them. I put the photo above in my Facebook and said “Take a look and see if you know someone who would like them…” – believing I could sell them.

One response got my full attention.

There is a guy down at the Little Rundle Sttreet Art Project who has a double-decker bus he is taking around Australia to teach digital literacy to rural towns. He needs donations of books! … He is James Arthur Warren and he is a TESOL teacher by training.

www.gofundme.com/j6hahs

James, wherever you are today, I hope you are either able to use my massive donation of books to teach new skills to people,who otherwise wouldn’t have the opportunity – or you were able to give/sell them to new owners. No, don’t tell me where they are.

Of all the things I regret giving away to save space for our big to Kangaroo Island, my books I miss the most. Yet I felt better for giving them to someone who would use them to teach others made me feel good inside.

It wasn’t giving up, but passing both them and myself  to a new home and life.

What are you giving away today?

Radical Change Won’t Happen Overnight 

​This mesaage is circulating the internet, particularly Facebook. First read it through, then answer this:

  • Is it at all feasible?
  • Do you really think anyone in Parliament house is going to say “Oh that makes sense, let’s make radical changes overnight!”

Proposals to make politicians shoulder their share of the weight now that the Age of Entitlement is over:
1. Scrap political pensions.

Politicians can purchase their own retirement plan, just as most other working Australians are expected to do.
2. Retired politicians (past, present & future) participate in Centrelink. A Politician collects a substantial salary while in office but should receive no salary when they’re out of office.

Terminated politicians under 70 can go get a job or apply for Centrelink unemployment benefits like ordinary Australians.

Terminated politicians under 70 can negotiate with Centrelink like the rest of the Australian people.
3. Funds already allocated to the Politicians’ retirement fund be returned immediately to Consolidated Revenue.

This money is to be used to pay down debt they created which they expect us and our grandchildren to repay for them.
4. Politicians will no longer vote themselves a pay raise. Politicians pay will rise by the lower of, either the CPI or 3%.
5. Politicians lose their privileged health care system and participate in the same health care system as ordinary Australian people.

i.e. Politicians either pay for private cover from their own funds or accept ordinary Medicare.
6. Politicians must equally abide by all laws they impose on the Australian people.
7. All contracts with past and present Politicians men/women are void effective 31/12/16.
The Australian people did not agree to provide perks to Politicians, that burden was thrust upon them. Politicians devised all these contracts to benefit themselves.
Serving in Parliament is an honour not a career.

The Founding Fathers envisioned citizen legislators, so our politicians should serve their term(s), then go home and back to work.

Seriously, Don’t ‘copy paste & post’ this just because you like it, do it if you think it is achievable.

Adelaide Fringe is Where?

Today saw the release of the Adelaide Fringe Guide (17 Feb – 19 March 2017)

“The Fringe is a staple diet for most South Australians … for both regular and consumers … of comedy, cabaret, theatre, music, visual arts, circus acts and digital media”
(Paraphrased from The Hon. Jack Snellings welcome message on page 2)

As I am currently based on Kangaroo Island for the foreseeable future, my first thought was if anything being shown here. Then I wondered if anything was being shown outside the Adelaide CBD?

From page 130 to 132 is the Event Index showing an alphabetical listing of the physical locations. Page 133 to 138 is all the Venues in alpha’ order. 

But I don’t see what I need:

  • An alpha’ listing of all the suburbs and towns holding all the events

A cursory glance spotted Blackwood, Tanunda, Mount Gambier, Kapunda. Even the website doesn’t offer any option to seek by town!

But imagine being an overseas tourist staying at Mt Barker being handed the ‘Guide and told “There’s heaps to see, check it out!” 

Firstly, they barely know where they are. They don’t know how far away the city is from them. They don’t know the name of buildings. With no simple listing of all the events in Mt Barker, they may give up and settle for beer pong with the fridge contents.

If I have to make a phone call to determine this information, I wonder if they are searching a database or the guide itself? If they are using a database, why isn’t that available via the WWW for the public to seek through? In this era of the Internet, it would not be difficult to incorporate into their website.

It’s going to be a lengthy exercise to determine if anything is held on Kangaroo Island. Feel free to comment below if you have found out yet!

After Every Flood Comes a Drought

Way back on the 26th July 2016, I received a message from my friend Sasha – asking if I was available and willing to exhibit my photography during SALA 2016!

I have 10 A2-framed photos in SALA2016 !

ASIDE: 2010 was the last time I participated in SALA. There has not been a day since that I haven’t thought about doing it again. But money is strict, so I never imagined I’d ever get another chance.

But it appears to be true that “after flood there is drought“.

About 30 minutes later, I somehow managed to twist my right knee left and right, dislocating the knee plate TWICE! Aaaaaaaaaaaaargh!

There is more to this story regarding the ambulance ride and the hospital time, but that is reserved for close friends and family on Facebook.

Since then I have been on crutches and other leg wrapping to decrease the severe inflammation within my right knee. How the hell did I do that?

Thankfully it appears (according to X-Rays and an MRI) I did not tear my ACL. The Orthopaedic surgeon determined I only had a patello femoral dislocation .

Initially we believed I had wedged my knee between the cupboard handles beneath the sink I was standing in front of . Turns out I’d have to be 10cm taller in my lower leg to do that! So I suspect now that the weight of child in my left arm was a contributing factor.

The MRI showed “a stretched muscle around the right of the knee with a tear along its length, not across its width“. That was the best news for me. It meant the muscle will heal quicker, though there will be a knotted feeling. I can live with that. So no surgery required, only lots of physiotherapy. Good, because that I can do.

At the first hospital visit they gave me a solid reinforced black leg brace. It had only one purpose – to keep my leg straight. But that was getting more painful – because the muscles were not moving, they were going solid under the skin.

Without consultation, I changed to a skin-toned compression band. Oh, the pain has lessened dramatically and it’s so much easier to get around. It’s going to heal quicker now.

My Orthopaedic specialist changed to the 0-90degree knee brace [IMG]. This forces the knee to sit up without falling left or right whilst the plasma buildup reduces, yet enabling me to bend the knee sufficiently. This is a much better way to recover, particularly that I can walk just a little bit. Well, with crutches. Because initially is was ever so painful to put any weight on the leg at all!

So I am slowly on the mend.

Well, Balm Me, That Soothes the Pain!

Thanks to a new friend, Tim McGrath CEO of VitalXan , I am now applying Mangosteen Muscle & Joint Balm [IMG] upon my swollen knee up to three times a day.
The product is cooling, relaxing and makes a noticeable difference to the swelling each time I apply it.
If anyone is interested in trying this product for similar problems, contact me via social media.

Curb Negotiation on Crutches

On the downside, I had to negotiate this curb at the Flinders Private Admin to get from a ‘faux parking zone’ across to the orthopaedic clinic – and back again.

If you look closely, they seem to have removed the sloped path and rebuilt the concrete edging. Yet there is still painted lines for pedestrians on the car-park bitumen!

I wonder how much repeat business they get from customers who don’t survive the car-park obstacle course?

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Keeping Myself Extremely Busy

This is the best advice Casey Neistat gives to anyone who is worried about the future…
Untitled

Casey: My advice is always the same , which is KEEP YOURSELF EXTREMELY BUSY. As long as you are doing something, you will find your path. It’s when you get lazy that everything becomes skewed or grey foggy.”
Louie: “It’s easier to steer something that is already moving. If you are just static and stationery, it is SO HARD to build momentum!”

It is also the adage I follow most days. Why? Because I hate not working. I really hate not doing anything. I truely hate standing still – unless it is the best thing to be doing (More on this another time). Admittedly, now that I am a parent, I am rarely without something to do.
OI...

Sidenote: Sidenote: My MIL is going to say that is rubbish, because of an incident that happened just a few days back. I failed to change our 13mo-son’s nappy when clearly it stunk like no man’s land. I explained to MIL and wife I had smelt worse, having grown up in my teenage years with a drop-toilet (the link is for the generation of kids who are lucky enough to live their whole lives with flushing toilets.) Fact is: I DO change the kid’s nappies. It is something, it is important, it has to be done. So right after MIL left, the lad climbed into my lap, and I suddenly realised how bad his nappy was. I cleaned him up, changed his nappy, had a bonding moment, and now he walks up to me any time of the day for a hug.

** Actually, that last sentence says a lot about where this article is meant to be going. **
Spinning Top

When we give, we recieve. If only from ourselves, i.e. self-gratification, experience, knowledge, or simple happiness. But when we do something for others, no matter what age they are, it will usually result in recprication of some kind.

I am currently giving a lot of my time to my wife. I really wish I had a day job that pays, but until then, the payoff of helping my wife whilst I am predominately homebound is triple-fold. Aha, triple-fold.

1. I am the Sales, Marketing, and Online Face of my wife’s business LSBeez . Actually, the sales happen too easily, and my wife is working that out. It’s not difficult when we are selling the most delicious Kangaroo Island Ligurian Bee honey on the planet. Check us out on Facebook, Instagram, Pinterest, and website/business-card.

2. I am a Dad, and I like to think pretty awesome. I am far from perfect, I have never done this before. Yeah, we baby/child-sat a lot kids over the years (as young as 2, as old as 13), but having your own is a whole new game. Never being without the kids is sometimes painful, no parent is going to deny that. Waking at the crack of dawn, not going to sleep when requested (4yo’s are the worst for that!), and older brothers getting angry when they are not the centre of attention, just a bunch of things that drive the average parent completly nuts.
But what makes me an awesome Dad? I never hit my child. We have time-out’s, chats about consequences and negotiable stuff. Yep, our #MrAlmostFour is pretty damn smart, he knows those words now! But I never hit him. I have nearly been tempted, but each time I simply say to myself “Violence only breeds violence. This ends now.”
Get it? Don’t hit your kids, work it out another way. I ain’t saying this is going to work for all kids, but we need to stop the reign of terrror everywhere. This ball of mud we call Earth is infinite, humans are not. If we keep fighting, eventually the earth will be returned to the animals and we will be a forgotten moment of time in the revolution of this planet. Stop hitting our kids, Start living smarter.
WHEW! Massive rant. My mind does this. It’s just great that I can type so fast that I can get it out of my head.

3. I said triple-fold didn’t I? Just trying to remember why … oh yeah…
When I help my wife, she helps me. When she makes dinner, I bathe both boys. Or the other way round. When I clean up the very small living space we have (our lounge room is also the family and media and toy room!), she is packing the dishwasher. (Actually, I am not allowed to stack the dishwasher anymore. Apparently I do it wrong. I say someone has OCD, but enough about that. I am happy to be wrong on this issue). When I spend half my night reading, researching, blogging, designing new tshirts or ideas, drawing, creating, uploading, listening to Ted.com, learning from edX.org, she lets me do it … because we need the money for our next big project. More about that VERY soon!

To ensure I am putting in the full effort necessary to achieve my goals, I spend a lot of time finding ways to earn money utilising the internet. Let me be clear here: I am not trying any g3t-r1ch-qu1ck schemes (mispelt to avoid google algorithims putting those awful adverts underneath). Instead I have countless photography galleries, two of which earn me pittance – but I enjoy it. I also have a few tshirt collections, one of them earns me a few dollars each month. It’s infuriating, yet I enjoy it.

Now that I have gym two nights a week (sometimes four times!), I am glad to be on the move more often than not. I also changed my work desk to a standup, but that may not have been totally smart. My feet hurt, but the upside is that I can simply walk away from my desk anytime.
Bouncing Off The Walls
After reading through all my words in this post, I now realise that vlogging could seriously work for me. Since I have a Youtube channel, I am working towards vlogging. The biggest challenge with vlogging is geography and internet plans. Australia has abismal internet upload/download speeds. We get roughly (unresearched, just an exaggeration that may or may not be correct) 1/25th the speed that any other country has – which is goddam crazy. If the NBN ever happens, will it fix that problem? I am yet to be impressed. On the upside, my cameras are now all setup.

This is too much words. Who is going to read all this? Did you? Leave a LIKE and a COMMENT below if you found any of this interesting, or if you like to see me try my hand at vlogging.