Does Your Online Audience Understand Your Social Media Business Description?

​If your business is on Facebook or any social media site, your business description is very important. 

I should know. I modify and update both my own and my wife’s business online persona regularly, and I would never say they are perfect! (Links in sidebar)

Businesses shouldn’t be afraid to amend and/or totally rewrite their online persona. They should seriously consider every aspect and word-choice of their business description, or they will fail to entice new clients, and may even put-off regular clients. 

Because it’s difficult, sometimes embarrassing, to give a positive review on a place if their online presence is 2nd-rate and shabby. 

It’s like driving a dirt or a bitumen road into a small town for the first time: The initial view can determine if we swerve back to the highway OR if we want to see what else you have on offer. Yes, a ‘Cars’-movie analogy!

So last week I was advised of a food-outlet (seriously vague to avoid trolling) on Kangaroo Island where tourists and local can do lunch. So, as I always do, I checked out if they had both a facebook page and a website. They have a Facebook page – which is often enough.

Oh, wow. Their name makes no sense to me (but may be based on location), so I moved onto their description. 

Bigger Wow. So I politely (via Facebook Message texts) advised them of the major grammatical and unfortunate spelling mistakes.

Their response: “It’s a low priority, we have bigger things to worry about.”

That’s crazy speak! Are your café menu’s written with the same spelling errors? Do you speak like a five-year-old to your customers, investors, and bank manager? I am guessing not. So why screw up the one place you have the biggest presence?!

If anyone is going to have a web presence – particularly upon social media – your business decription needs to read as you want to be perceived and renowned. 

So now I am having problems taking this business seriously. I’d like to have a professional social media person talk with them, just to advise them. Yet I fear they won’t listen to them either. 

It’s a real shame when small businesses fail to see how social media presence can increase their profit margin OR wipe them from online existence. 

Never ignore your online audience. They are both your advisers (via either compliments or complaints) and customers (when they want something, they go hunting online first).

I am going to ask a few SME’s I know for their opinion, and if they’d help. I’ll let you know if this gets resolved.

Not Everybody’s Cup of Tshirts

As a part-time hobby I design artwork for tshirts for a whole range of amazing clients.

Usually they send me a drawing or a screen-dump of something they’d like to see printed on a Tshirt. Unfortunately some I have to reject because of ‘Intellectual Property‘ laws, or it’s a blatant ripoff. Satirical pieces I have done, but more often I redesign an idea into something completely new.

Some people might take offense to words in some of my tshirt designs. Maybe they grew up in an era where sexual thoughts and offensive language were not made public let alone printed on tshirts. Or on a coffee mug. Or on leggings.

At the very least I look at client ideas, and think to myself:If I was to reject your idea because I don’t like the message, or the lifestyle it promotes, or how some religious zealots may react, what am I really saying? That I am putting others’ beliefs above my client’s gender or life-choice? That someone else runs my business? That I can or will only do artwork with the approval of ALL the people in my life? Of course not, that would be silly. No, I won’t do that.

So occasionally I design a few tshirts that are going to offend a few people. Well, that’s easy: Don’t look. If you see the tshirt in the street, talk to that person – they paid for it. Or turn away. It’s like watching TV: If the channel is showing something you don’t like, change the channel.

To date nobody has complained or commented on my artwork – yet by publishing this, they may now.

When a client or a follower wants a design, I show them three examples of my design of their idea. Because they are rarely on commission, I show them how to purchase online via Redbubble.com. It’s really easy, you can pick from a whole lot of different colors, tshirt styles, and other merchandise you might like to see it on.

Checkout the following merchandise designed for various friends over the last ten years.

If you like any of them, you should be wearing them. Don’t let anyone stop you from being what you were born and who you are. Each image links back to my redbubble tshirt gallery where you can choose which best suits you.

  

   

 

PostScript: I finally designed an unusual request from a few years ago earlier this week. It’s actually nothing new, but they wanted to see how I would approach the design. Yes, the client is a lesbian – get over it. I know them, they are a beautiful person, and their lifestyle has no impact on you or me. In her words … “Even if you were my type, you’ll never know. Those that are my type, often know before I do.” That’s how all relationships should be. Look out for this tshirt-design, it will be online very soon … and I imagine it will be more popular than the ones above!

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Looking Back: 10 Years of Blogging on WordPress

Sometimes it’s good to look back in time to where we began blogging. I started blogging way back in the early 00’s (that’s 2000, not 1900!), first on Geocities, then I moved over to Blogger, and now I have been on WordPress since 2006!

Here are a few of mine articles from way back then:

Hope that intrigued you. It’s always good for me: I enjoy reminiscing on times before I attained Vertigo back in 2012. I somehow lost both good and bad life-memories because of it. Thinkin’ I should do this more often, for each year online.

[UPDATE] Whilst editing my archives on Sunday afternoon I discovered I have written similar articles over the last 15 months. This one – Ten Years on WordPress – is a little more comprehensive.
Oops. Yet I will let both articles remain independent. At least now I can easily search and find the articles (because I have added more #tags), therefore won’t do it again until my fifteenth and twentieth year of blogging!
[/UPDATE]

Postscript: The following two photos were photographed on Kangaroo Island back in 2005(ish), shot with a Canon 400D and a stock lens.
The first is from the top of Prospect Hill. It has been closed for the last few years due to weathering of the steps up the dunes.
The second is on the Penneshaw grass just up from the SeaLink jetty.
If you have been to KI, you will know the places.

Vanishing Point

Heli-Landing

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Between Prayer, Luck & Fate

I don’t mind anymore when people say, after I tell them I have a job interview, “Good Luck, I’ve got my fingers crossed” or “We are praying for your success!”

I don’t take them too literally. Anymore.

Yet part of me wishes luck or prayer could be the deciding factor. 

But when they say “Ah well, maybe next time, try again” or “Maybe it wasn’t meant to be”, I feel like screaming. 

It’s soul destroying enough to lose to an interview that failed its own process  (topic for another conversation) – but their flippant words suggests that somehow luck and predetermination sit side by side. 

Since prayer is the belief that a higher being is controlling the universe, how can any religious person not cringe at themselves when they wish me luck?

Ensure your House Smoke Detectors Meet Current Regulations (AUS)

Power Up! I researched this information after our rental-home smoke-detector beeping beeped at 2.30am yesterday morning. At the time I also asked on Facebook (in a KI Q&A group) what should be done in the short term: All my good friends on Kangaroo Island suggested the 9Volt battery needed replacing. Yes, there is one inside the device.

Here’s where the issue lies:

  1. We believe the noise was the actual smoke detector noise, not the battery-dying noise.
    That was worrying, which is why I went straight to FB to ask in the forums. I imagined someone else might have experienced this and knew exactly what to do. Many great responses were provided, and I learnt a lot. There’s no saying if we were wrong or right in our decision, but I feel we did the right thing.
  2. We only moved into the house 3 weeks ago. Which got me thinking.
    Should it be responsibility of the tenant leaving OR the new tenant to replace the battery? Maybe the previous tenant should be required to indicate on the ‘final paperwork’ when they replaced the smoke-detector battery?

Short Back and Sides Mid afternoon, after all electrical problems in our house were fixed, I found these three websites – and was amazed by the information so much that I felt it prudent that all SA home owners, landlords, and renters should read and know. As I suspected we all have obligations and rights, all of which are designed to save lives:

1. CFS \ Fire Safety \ Smoke Alarms

Home owners are required, by Regulation 76B under the Development Act, 1993, to install battery powered or hard-wired (240 volt mains powered) smoke alarms.

  • Houses built since 1 January 1995 must be equipped with hard-wired smoke alarms.
  • All other houses must be equipped with at least 9 volt battery powered smoke alarms.
    [MY TWO CENTS] If you like to keep the house, or getting the rent on it, put in the hard-wired option! [/END]
  • When a house with 9 volt battery powered smoke alarms is sold the new owner has six months to install alarms which are hard-wired to the 240 volt power supply or powered by 10 year life, non-replaceable, non-removable batteries.

Heat Generator Penalties apply for non-compliance.

2. Our State Government provide a simplistic website layout for anyone, either on a computer or smartphone, to obtain the regulatory information easily and quickly provide/explain to your landlord to prove your case.

3. The Real Estate Institute of South Australia also provide quick explanations and simple tips and traps to ensure the correct information is available.

Our issue (and a few others) was resolved within 12 hours. I hope your household wiring, smoke detectors, house alarm, and any other electrical items are repaired or replaced in a timely manner to ensure your house/contents/family are not at risk!

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Giving Away Is The Biggest Reward

​In an effort to clean up my office and clean out my life, and because I believed at the time we were moving to Kangaroo Island sooner, I had a MASSIVE clean up of books in my mancave/office.

One year ago today (16th February 2016) I piled all these books because I felt I would never read them again:

But our local book-swap store didn’t accept these computer and webdesign books. Apparently they have a ‘low turnover rate’. I thought they need to ‘target market‘ their books.

When I looked through their store, I got out fast: They made hoarders look like kittens amongst lions.

So I tried to sell/swap to people who would appreciate them. I put the photo above in my Facebook and said “Take a look and see if you know someone who would like them…” – believing I could sell them.

One response got my full attention.

There is a guy down at the Little Rundle Sttreet Art Project who has a double-decker bus he is taking around Australia to teach digital literacy to rural towns. He needs donations of books! … He is James Arthur Warren and he is a TESOL teacher by training.

www.gofundme.com/j6hahs

James, wherever you are today, I hope you are either able to use my massive donation of books to teach new skills to people,who otherwise wouldn’t have the opportunity – or you were able to give/sell them to new owners. No, don’t tell me where they are.

Of all the things I regret giving away to save space for our big to Kangaroo Island, my books I miss the most. Yet I felt better for giving them to someone who would use them to teach others made me feel good inside.

It wasn’t giving up, but passing both them and myself  to a new home and life.

What are you giving away today?

POEM: Dear Sun

Dear Sun,

I watched you raise your weary head
From the hills of Adelaide that were last night’s bed.

You rose up quickly, faster than expected,
Before 6.30am it was like you’d not even rested.

My camera caught your beauty,
your radiant explosion of orange,
You drew breath as you appeared as if a bride arriving for her marriage.

Mornings dew melted on grass around me, Flowers opened to grasp the first ray,
And garbage trucks rumbled along Kingscote Jetty,
a reminder that it is Wednesday.

Poem about these photos of this morning’s sun [08.Feb.2017] rising over the mainland as I sat at Kingscote Jetty:

Kingscote Jetty

Kingscote Jetty (First Sun)

IMG_8789

Kingscote Jetty