Speaking on Behalf of your Business

Whenever you speak, remember that you speak on behalf of both yourself and for the business you work within.

Here’s my story of proof.

About 10 years ago one morning I was traveling on a train from home into Adelaide city for my day job.
At one station a guy got on with his bike. Normally nothing would be said – but it was the express train. Bikes are not permitted. But most people on my train were already too tired, or had work on their mind already, or simply didn’t care – so let it slide. But it wasn’t going to be that simple.

He rolled his bike on, looked at me and a group of ladies sitting in seats that flip away to reveal a space normally reserved for bikes. He stood near us for a short while before turning to us and saying “Please move.”

All of the ladies, looked at him, then ignored him. They were in conversation and hadn’t anticipated this. After all, this was the peak-hour train. They’d never had to stand before that day – and rightly so.
He tried again, this time loudly and aggressively. I was at the far end of the 4 seats, so felt no immediate threat. But his tone got menacing, so I stood up and told him he shouldn’t have his bike on the express train, and that we were within our rights to sit there. He then pushed me backwards, and I fell to the floor.

I reckon the train driver saw and heard the whole conversation – the train slightly shook, then resumed speed before stopping at the next station.

At that point the train driver and two station guards were seen walking outside our carriage. One of the ladies beside said to the offensive man – “Oh look, your mummy is here.” That got a laugh out of a few of us. I had sat back on my seat, and my attacker stood at his bike. No apologies came forth.

The driver pointed at me, then at him. As they walked passed me (as they had come onto the carriage at the other door), I was nodded at. They walked up to him – and he went off at the guards, yelling about his rights. Wearing his flashy suit, metal ankle braclet to protect his pants, bright helmet and gloves. A spectacle to behold.

They ‘advised‘ him to get off the train, but just as he stepped off, one guard stopped and asked me if I’d like to press charges.

Some might say I made the wrong choice.

“No, but I’d like to ask him one question.”

“Umm… sure…” I don’t think they hear that often.

Train guards don’t touch people, they corral. I have seen it often enough. So the man moved in an odd way back onto the train without his bike.

“What?” He tried to too look angry, but his eyes said terror.

I smiled weakly and asked “Where do you work? That’s a nice suit.”
He clearly didn’t understand what I just did.

“I WORK FOR ____! THEY ARE GOING TO HEAR ABOUT THIS!”

That’s right, he told the whole carriage. The three ladies were smiling now.

“Good for you. You are right, they are going to hear about this. I can only hope you are not the ambassador for that business – because your attitude and behaviour today is totally NON-professsional. Seeya.”

Even the train guard understood what just happened. They again advised him to get off, with his shiny bike. As this wa the closest station to the city, he’d probably get to work sooner than us.

As the doors closed, there was an audible sigh, a slight laugh, and a few people applauded. I was shaking with both fear and exhilaration. I’d never done that before. I never wanted to ever again.

As I got off the train, three passengers quietly approached me and thanked me. The train guards nodded at me. The driver would have logged the incident.

And his business probably may have received a LOT of phone calls that day.
We never saw him on the train again.

Why tell you this story? I am constantly reminded of it when people I know work in amazing businesses decide to berate me on social media. What do you think I am going to do next? 

Well, I actually prefer not to do anything. I rarely delete social media unless it’s a conversation that should have been had offline. Instead your wonderful comments can stay for ALL my friends to read. Think about that for a second or two.

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Does Your Online Audience Understand Your Social Media Business Description?

​If your business is on Facebook or any social media site, your business description is very important. 

I should know. I modify and update both my own and my wife’s business online persona regularly, and I would never say they are perfect! (Links in sidebar)

Businesses shouldn’t be afraid to amend and/or totally rewrite their online persona. They should seriously consider every aspect and word-choice of their business description, or they will fail to entice new clients, and may even put-off regular clients. 

Because it’s difficult, sometimes embarrassing, to give a positive review on a place if their online presence is 2nd-rate and shabby. 

It’s like driving a dirt or a bitumen road into a small town for the first time: The initial view can determine if we swerve back to the highway OR if we want to see what else you have on offer. Yes, a ‘Cars’-movie analogy!

So last week I was advised of a food-outlet (seriously vague to avoid trolling) on Kangaroo Island where tourists and local can do lunch. So, as I always do, I checked out if they had both a facebook page and a website. They have a Facebook page – which is often enough.

Oh, wow. Their name makes no sense to me (but may be based on location), so I moved onto their description. 

Bigger Wow. So I politely (via Facebook Message texts) advised them of the major grammatical and unfortunate spelling mistakes.

Their response: “It’s a low priority, we have bigger things to worry about.”

That’s crazy speak! Are your café menu’s written with the same spelling errors? Do you speak like a five-year-old to your customers, investors, and bank manager? I am guessing not. So why screw up the one place you have the biggest presence?!

If anyone is going to have a web presence – particularly upon social media – your business decription needs to read as you want to be perceived and renowned. 

So now I am having problems taking this business seriously. I’d like to have a professional social media person talk with them, just to advise them. Yet I fear they won’t listen to them either. 

It’s a real shame when small businesses fail to see how social media presence can increase their profit margin OR wipe them from online existence. 

Never ignore your online audience. They are both your advisers (via either compliments or complaints) and customers (when they want something, they go hunting online first).

I am going to ask a few SME’s I know for their opinion, and if they’d help. I’ll let you know if this gets resolved.

Instagram as a Self Motivation Platform

Those following my Instagram will have noticed that recently I have been using it as a platform to verbally present my self-motivation quotes.

Yes, I face either my smartphone or camera, often sprouting a mashup of these inspirational quotes.

Mostly I do this to improve my face mannerisms, vocal confidence and sentence structure. I know I talk fast, I know I slur, and I know I often push words together. Yet I want to improve my visual appearance for both my YouTube videos and Radio work.

So take a look at these, let me know what you think. I fully welcome any suggestions or support.


This one was where I decided to start recording 3 to 8 second clips because then I could put the emphasis on the correct word.

It all actually began with this one where I say Change the World. One of my brothers gave it for my 40th Birthday with the matching book (buried here somewhere!), and that day I figured it was time to start doing it. Let’s all change the world.

Then I started recording daily

"Do what you enjoy – and nothing less!" . . #quotetomyself #talkingtomyself #inspirationalquotes #stayingmotivated

A post shared by Stephen Mitchell (@eztephen) on

There’s many more to come!

Using Social Media to Create a Blog Post

To create this succinct yet full article, all the text is brought in via Twitter and Youtube. (If you cannot read the tweets, the text is in italic beneath each.)

READS: Vlog 2 of 2017 finally uploaded. #Kingscote #KangarooIsland #KillerSeals Yes, I really need a stabilizing gimble!

READS: I really need a stabilizing gimble for my CanonEOSM. Saving for this: http://ikancorp.com/productdetail.php?id=1244 … #ikancorp #wishlist

There you go. Sometimes it is easier to put your thoughts onto public forums such as Twitter, Instagram, Youtube – then compile them in order for a blog article.

For those wondering, I enjoy vlogging more than blogging these days. It enables me to improve my face mannerisms, vocal confidence and sentence structure for both my online and my radio work.


Postscript & FYI

The Ikan-MS1-Beholder Stablizing Gimble suits my Canon EOS M.

GO BEYOND YOUR LIMITS! (10 Years on Youtube)

Of all the YouTube channels I subscribe to, there is only one that I return to over and over again – Casey Neistat.

A recent vlog is now watched repeatedly. This one is a gentle yet constant reminder what I want to achieve on my own channel. I have watched it 5 times. It blows my mind. Which is it? Wait, it will be the last video I show in this list.

I have had a Youtube channel since 2007 – again, another 10 years with one channel – yet it’s not the longest! I digress. Back on track…

MY YOUTUBE CHANNEL HISTORY

For the longest time I did almost nothing on YouTube. I remember saying to someone in 2008“It’s just a fad, it won’t last.” Oh dear, how wrong was I! Mostly I liked and categorized videos, probably like a lot of people did. I had a U2 collection, plus some series of cartoons that intrigued me. But YouTube kept changing the privacy on stuff, and then deleted channels that somehow violated their terms – yet nobody could see why.

In early 2012, whilst working on a Government ITC Help Desk, I worked with a young guy who said “Instead of playing PS/Xbox/Wii games, I just watch their YouTube channels – it’s cheaper!” Within a month I was hooked on a few youtube gamer channels whose style was consistent, crazy-funny, and catching worldwide attention. You may know who I mean.

Late 2015, thanks to a friend on Facebook, I was advised to check out Casey Neistat Apple batteries vlog . Then he started vlogging daily. Vlogging became a word.

Early 2016 I revamped my YouTube channel, removing all the Liked videos and vlogs, and uploaded a dozen videos shot by my wife – using them to show off her honey business on Kangaroo Island, planning to use them on our GoFundMe page. The funding didn’t pan out as imagined, so that also needs a revamp! Yet I still love the bee vlogs I created…

Then I started vlogging our weekly visits to Cleland Wildlife Park … so all our Australian-Zoo visits also got uploaded!

In mid 2016, after a very long hiatus being the Dead Reds Wine Group photographer, I decided to vlog the night’s drinking – and everyone who went appreciated it. Actually, vlogging made it all the more fun – people spoke to their camera!

I found finances to buy a very decent movie editor program: Movavi. Windows Movie Maker was insufficient! Movavi has been great for creating eclectic music to go over wind-filled footage, converting and compressing, then uploading to YouTube without any problems.

Then in July 2016, I twisted my right knee so much that my vlogging took a backseat until I recovered sufficiently to get around without pain. I still shot a lot, but I was getting so tired from the exercise needed that tonnes of footage sits incomplete.

In early 2017 we moved to Kangaroo Island. Within a month I uploaded a short vlog that received 200 views in a few days – which blew my mind and reminded me of my journey. I was back on track!

Then Casey added his “DO WHAT YOU CAN’T” vlog. Wow. It was like a smack in the face for me.

It brings me back to his channel once a week to remind myself of what I am aiming to achieve.
Yet I say it is probably not the best mantra.

I prefer to say “GO BEYOND YOUR LIMITS”.

It’s true, a lot of people set limits on their goals, consequently limiting their potential. Ashamed to say I have done the same, and possibly still do on some issues.

Some people have budgetary constraints, some have fear of success or failure limits, and many put limits on themselves because they don’t believe in their ability – even though they have never had a go!

Whenever I think I have limits, I imagine living in a 3rd-world country where there is no money, life is all hand-outs from foreign aid, and living is day-to-day. You and I have a far better life than that: We have a roof over our head, a bed each night, and we know where your next meal is coming from – and it’s three times a day!

So what is your limit? Probably next to nothing by comparison!
I am not going to lie: When I had money, I bought things that I knew I would utilise and would last a long time. Good camera gear, particularly the accessories. What I didn’t forsee is how I would use them.

The planets have recently realigned for me.
Expect more vlogs over the next few months.
What will they be about now? Well, I have to thank my Radio show for revitalizing my self-confidence, particularly my speaking and writing skills. So I have a few ideas in mind. Now to create them with almost no budget!

Let’s see what I do next (week)….